HEAVY READING

 I spent about 7 hours over a period of two days to finish reading the book "Advanced Brand Management: Managing Brands in a Changing World" by Paul Temporal, a world-renowned brand expert.  This type of book is considered heavy reading and unlike the usual Feng Shui and herb books that I read.  The terminology and concepts were more to do with business and so I really had to concentrate.  The first 8 chapters were interesting enough but Chapter 9 was really difficult as it dealt with measurement and valuation of brands.
Give me a Feng Shui or Herb book any time.  I only read it as it my colleagues and I had to do a presentation on it for In-House Training at the end of the month.