VERY EXPENSIVE WATER MELON

I only found out last Friday that there was such a thing as a black watermelon when I read an interesting article from The Star newspaper. The fantastic thing was there was a person willing to pay US6,100 for it. Wah! That is about RM20,000 for one fruit. And here we are in Malaysia thinking of ways to cut cost and spend less so that we can find ways to cushion the impact of the price hike in fuel and there you have people biting into such an expensive fruit.

Friday June 6, 2008

Premium black watermelon auctioned in Japan at record 650,000 yen

TOKYO (AP): A black jumbo watermelon auctioned in northern Japan fetched a record 650,000 yen (US$6,100) Friday, making it the most expensive watermelon ever sold in the country - and possibly the world.
The 17-pound (8-kilogram) premium Densuke watermelon, one of only 65 from the first harvest of the season, was purchased by a marine products dealer who said he wanted to support local agriculture, according to Kyodo News agency. The fruit is grown only on the northern island of Hokkaido.
In a country where melons are a luxury item commonly given as gifts, the watermelon's hefty price tag follows another jaw-dropping auction last month, where a pair of Yubari cantaloupe melons sold for a record 2.5 million yen (US$23,500).
But for watermelon, Friday's winning bid drew a gasp even from veterans of the expensive-fruit market.
"This is the highest price on record for a Densuke watermelon, and that probably means it's the highest of any watermelon in Japanese history,'' said Kazuyoshi Ohira, a spokesman for the Tohma Agricultural Cooperative in Hokkaido.
Growers expect to produce about 9,000 Densuke watermelons this year, Ohira said.
For seasonal, high-end fruits like the Densuke watermelon and the Yubari cantaloupes, Japanese buyers are often willing to pay top prices at auction for the prestige of owning the very first ones of the year.
Unseasonably warm weather in April and May have helped boost sugar content and overall quality, and consequently prices, of the 2008 watermelons, Ohira said.
The biggest watermelon of the day departed for Tokyo immediately after the auction in Asahikawa city. By midafternoon Friday, the 24-pounder (11 kilograms) had traveled some 500 miles (804 kilometers) south to Isetan, an upscale department store in the capital, where it went on sale for 630,000 yen (US$5,945).
Other Densuke watermelons won't cost quite as much. Most will retail at department stores and supermarkets for a more modest 20,000 yen to 30,000 yen (US$188 to US$283), Ohira said.
And what makes a watermelon worth US$200, much less US$6,000?
Its unusual black skin, Ohira said. Inside, the watermelon is crisp and hard. And, he says, it has unparalleled taste.
"It's a watermelon, but it's not the same,'' he said. "It has a different level of sweetness.''
Jun Otsuki, a spokesman for Guinness World Records' Tokyo office, said his organization does not keep records of any sort on watermelons.
SOURCE: http://www.thestar.com.my/news/story.asp?file=/2008/6/6/apworld/20080606180907&sec=apworld