On Friday morning, my colleagues and I from the English Language Department attended a briefing given by the director of the college. It was about the Branding Management of the college and we were all given the task of reading the book Advanced Brand Management: Managing Brands in a Changing World by Paul Temporal. Our task was to read and digest the contents of the branding or rebranding concepts written by Temporal and prepare power point presentations to share with our other colleagues on the 29th of July.
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