Hyun Joong of Boys Over Flower Fame participated in the ‘NEVER ALONE’ Campaign by a clothing company working alongside UNICEF to support South Korea's participation in the FIFA World Cup in South Africa and also to help the children in Africa. By purchasing the red T-shirts in support of UNICEF part of the earned amounts would be donated to this organisation. The campaign hopes to bring messages of love and dreams to African children and that no one should be alone in this unified world. Proceeds from the sale of the t-shirts will go towards helping the needy in Africa.
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