The looped pink ribbon, an internationally recognised symbol, represents awareness and hope for those affected by breast cancer and stands for the sisterhood that will help women survive, and conquer, this disease.
Pink is the colour we see everywhere this month, ranging from pink ribbons on lapels to buildings and trees lit in pink. All over the world national cancer societies, breast health foundations and breast cancer support groups promote breast cancer awareness.
The looped pink ribbon, an internationally recognised symbol, represents awareness and hope for those affected by breast cancer and stands for the sisterhood that will help women survive, and conquer, this disease. People wear the ribbon to honour women living with breast cancer, remember those lost to the disease, and support research for a cure.
PINK RIBBON ACTIVITIES IN MALAYSIA
Estée Lauder Companies in Malaysia will be conducting its breast cancer awareness campaign through a variety of activities. There will be illumination of a landmark in pink this year as well (KL Tower on 14th Oct 2008) and a Charity Gala Dinner which promises entertainment, and visually pleasing designer gowns for auction. The gala dinner will be held in KL Hillton on 16th Oct 2008 and funds raised will be channeled to Breast Cancer Welfare Association, College of Radiology Malaysia, National Cancer Society of Malaysia and Cancer Research Initiatives Foundation (CARIF).
PINK RIBBON ACTIVITY IN SOUTH KOREA
South Korean celebrities Song Hye-gyo and Jang Dong-gun came out on October 12 in support of the “2008 Pink Ribbon Love Marathon” for breast-cancer prevention, cheering on participants and representing the event’s sponsor. Approximately ten thousand pink-shirted citizens participated in the marathon with an enrollment fee of 10,000 won each (approximately ten dollars); the proceeds will be donated to the Korea Breast Cancer Foundation to promote early breast-cancer detection and raise awareness for the need to emphasize health screenings.
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